Much of the social media hype emanating from agencies and consultants is based on an astonishing confusion between cause and effect.
To use the analogy of social media as the ‘water cooler conversation’ of the digital age - People don’t formulate the opinion that Bank A has great service, Politician B can be trusted, or [...]

It has been rumoured that Google has looked very closely at acquiring Twitter. There are a number of factors driving this speculation, not the least of which is that “Twittering” has replaced “Googling” as the current media verb du jour.

More importantly, Twitter is emerging as a very useful search platform - one that [...]