The global economic downturn is challenging many of the traditional “sacred cows” of business. Big banks CAN go bust, China Growth CAN slow down and traditional advertising CAN lose its dominant position at the centre of customer engagement. The corollary of this last “changing sacred cow” is some of the exciting, and I believe permanent, [...]

Just saw this article from Julian Lee in The Age. The article has confirmed that “on all key measures, online advertising boosted brand recall, favourable sentiment, propensity to purchase and a willingness to recommend the product.”
The article then goes on to quote a media buyer stating that she “expects the amount of money that packaged-goods brands [...]