The global economic downturn is challenging many of the traditional “sacred cows” of business. Big banks CAN go bust, China Growth CAN slow down and traditional advertising CAN lose its dominant position at the centre of customer engagement. The corollary of this last “changing sacred cow” is some of the exciting, and I believe permanent, [...]

Your digital strategy can - and SHOULD - improve your bottom line. It’s even more important when times are tough.
We at Hyro spend a lot of time talking to our clients about the importance of maintaining a clear and strong commercial imperative for any digital initiative. The nature of digital technology, whether it be delivered via the [...]