Kate Carruthers has been appointed Strategy Consultant within Hyro’s expanding business and technology strategy practice.

Kate joins Hyro having held a range of senior management and advisory roles with organisations such as GE, AMP, Citibank, Westfield and NSW Treasury. 

Her appointment signals Hyro’s commitment to remaining at the forefront of the digital transformation that is reshaping the way all businesses and governments engage with, sell to, service and interact with consumers.

“Kate is a highly respected leader in her field and her experience at defining enterprise-level business and technology strategy strengthens our strategy capability and complements our existing strengths in the planning and technical delivery of digital customer experiences” said Mark Neely, Hyro’s Director of Strategy. “Kate’s background gives her a unique understanding of the challenges major organisations face in planning and executing business initiatives across digital channels”.

According to Carruthers, “The digital customer interface is now the critical channel for Australian business. We know that around 40%-50% of customer interactions with organisations, their brands and their products and services happen via digital channels. Our clients now realise these channels cannot be dealt with in isolation, or via ad-hoc initiatives. They must be included within all corporate planning activities, and given the priority they deserve. Having the capability to deliver on strategy, creative and technical fronts makes Hyro an interesting place to be. Very few companies have the ability to work with clients to plan and deliver digital services from the 60,000 foot strategic planning perspective and right through to ground-level technical implementation.”