Former OgilvyOne Creative Director, Simon Bloomfield, has been appointed Creative Director at Hyro. He will take over Hyro’s Creative and Visual Design departments.

Bloomfield joins Hyro after being Creative Director at Singleton OgilvyOne/Interactive, Clemenger Proximity and Euro RSCG. Most recently, he’s been consulting to Three Drunk Monkeys and GPY&R Sydney.

Hyro’s Digital Director, Mac Walker, said “Simon is a highly respected creative leader and brings to us a depth of creativity that complements our existing strengths in strategy, customer experience and technical development. Simon joins us at a time when Hyro is expanding on many fronts, and his appointment ensures our digital services will be as desirable to customers as they have always been useful and usable.”

According to Bloomfield, “Digital has become such an important channel for all marketing tasks over the past decade. I felt the time was right for me to bring together my skills in building strong customer relationships with Hyro’s undoubted leadership in the Customer Experience space.”

Hyro’s creative gains last year included Spirit of Tasmania, Buzz Insurance, REST and South Australian Tourism.