Hyro cited as a Leader in Australian Interactive Marketing Agencies
Posted by Hyro Filed in Channels, Content, Development, Digital Creative, Digital Marketing, IPTV, Identity Management, Information Architecture, Managed Services, Mobile, Rich Media, Security, Software, Strategy, Technology, User Experience, Web on Aug.01, 2009
Market Research firm, Forrester Research, today released its report into Australian Interactive Marketing Agencies.
In Forrester’s first-ever evaluation of Australian interactive marketing agencies, Hyro and six other vendors were shortlisted and evaluated against 36 criteria, grouped into three high-level categories: Current Offering, Strategy and Market Presence. These combined results placed vendors into one of four “waves”: Leaders, Strong Performers, Contenders or Risky Bets.
As well as being named a Leader overall, Hyro earned the Number 1 score amongst all vendors for Current Offering.
To download your copy of the The Forrester Wave™ report visit www.hyro.com/forrester
September 1st, 2009 at 12:49 am
A Customer may not a user, and vice versa. Here is a practical example: an MD of Unique Maritime Limited purchased the Tally Accounting software for his office, with the initial thought that he would be using it. Because he had heard a lot about Tally and functionalities that it provides. After purchasing the software, he did not have the patience to go through it, he appointed another person (his PA) to use the tool and make it work fro him. Here,
The MD -> Customer
PA -> User