Much of the social media hype emanating from agencies and consultants is based on an astonishing confusion between cause and effect.
To use the analogy of social media as the ‘water cooler conversation’ of the digital age - People don’t formulate the opinion that Bank A has great service, Politician B can be trusted, or [...]

I’ve heard a lot of answers to the question “What is the difference between Customer Experience and User Experience?”, all of them long-winded.
 
Some of them have been very good answers – but needlessly complex, since there is, in fact, a very simple answer.
 
The difference between Customer Experience and User Experience is the difference [...]

Market Research firm, Forrester Research, today released its report into Australian Interactive Marketing Agencies.
In Forrester’s first-ever evaluation of Australian interactive marketing agencies, Hyro and six other vendors were shortlisted and evaluated against 36 criteria, grouped into three high-level categories: Current Offering, Strategy and Market Presence. These combined results placed vendors into one of four “waves”: [...]