Former OgilvyOne Creative Director, Simon Bloomfield, has been appointed Creative Director at Hyro. He will take over Hyro’s Creative and Visual Design departments.

Bloomfield joins Hyro after being Creative Director at Singleton OgilvyOne/Interactive, Clemenger Proximity and Euro RSCG. Most recently, he’s been consulting to Three Drunk Monkeys and GPY&R Sydney.
Hyro’s Digital Director, Mac Walker, said “Simon [...]

The previous post in this series [Rule 1 – Don’t’ Believe The Hype], made the case that Online Social Media represents ‘effect’ more than ‘cause’. In social media opinions are aired, shared and confirmed, but not originated. Social media is the water cooler conversation of the digital age, and even though brands and celebrities are [...]

I’ve heard a lot of answers to the question “What is the difference between Customer Experience and User Experience?”, all of them long-winded.
 
Some of them have been very good answers – but needlessly complex, since there is, in fact, a very simple answer.
 
The difference between Customer Experience and User Experience is the difference [...]