Archive for the ‘Information Architecture’ Category

Customer Experience vs. User Experience

Posted by Michael McGee Filed in Digital Creative, Digital Marketing, Future Trends, Information Architecture, People, User Experience on Aug.14, 2009

I’ve heard a lot of answers to the question “What is the difference between Customer Experience and User Experience?”, all of them long-winded.
 
Some of them have been very good answers – but needlessly complex, since there is, in fact, a very simple answer.
 
The difference between Customer Experience and User Experience is the difference [...]

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Hyro cited as a Leader in Australian Interactive Marketing Agencies

Posted by Hyro Filed in Channels, Content, Development, Digital Creative, Digital Marketing, IPTV, Identity Management, Information Architecture, Managed Services, Mobile, Rich Media, Security, Software, Strategy, Technology, User Experience, Web on Aug.01, 2009

Market Research firm, Forrester Research, today released its report into Australian Interactive Marketing Agencies.
In Forrester’s first-ever evaluation of Australian interactive marketing agencies, Hyro and six other vendors were shortlisted and evaluated against 36 criteria, grouped into three high-level categories: Current Offering, Strategy and Market Presence. These combined results placed vendors into one of four “waves”: [...]

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MIX09 <3 Your Web

Posted by Vaughan Knight Filed in Development, Digital Creative, IPTV, Information Architecture, Rich Media, Software, Technology, User Experience, Web on Mar.25, 2009

I have just returned from MIX09, representing Hyro at Microsoft’s annual event providing in-depth exposure to exciting new Microsoft technologies.  Held at the Venetian in Las Vegas, the conference is for designers and developers, and brings together the best ideas, sessions, people, with presentations from Microsoft and vendors from around the world.  It is the [...]

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