Market Research firm, Forrester Research, today released its report into Australian Interactive Marketing Agencies.
In Forrester’s first-ever evaluation of Australian interactive marketing agencies, Hyro and six other vendors were shortlisted and evaluated against 36 criteria, grouped into three high-level categories: Current Offering, Strategy and Market Presence. These combined results placed vendors into one of four “waves”: [...]

Marketing blogs everywhere call for us to tear down the traditional divisions between Above-The-Line, Below-The-Line, and Direct marketing. The future is integrated, they say. The future is digital.
These calls are admirable; and not to be discouraged. Digital channels can be the fulcrum of accountability, interactivity and personalisation in a multi-channel, multi-device marketing campaign. But if [...]

Yesterday (4th May) we launched Pink Radio, a DAB+ online radio player for Austereo.
The release of the online radio player coincides with the launch of digital radio in Australia and pop singer Pink’s upcoming  ‘Funhouse’ tour. Digital Radio allows broadcasters to deliver a much more dynamic, multimedia experience to the listener. Digital Radio services were [...]