The digital age continues to revolutionise the way organisations deliver goods and services. In addition, the proliferation of mobile devices and the associated instantaneous delivery has also exponentially increased the expectations of consumers and constituents.
If we think of this as the digital challenge, an enterprise must balance the diametrically opposed constraints of being more responsive [...]

Market Research firm, Forrester Research, today released its report into Australian Interactive Marketing Agencies.
In Forrester’s first-ever evaluation of Australian interactive marketing agencies, Hyro and six other vendors were shortlisted and evaluated against 36 criteria, grouped into three high-level categories: Current Offering, Strategy and Market Presence. These combined results placed vendors into one of four “waves”: [...]

During this week I represented Hyro at the AIMIA Digital Government Conference held at in Canberra, Australia on the 29/30 April. I presented the opening presentation and was asked to do some scene setting.
The presentation covered our view of how the internet continues to evolve; from the original “broadcast” internet through Web 2.0 and now [...]