Much of the social media hype emanating from agencies and consultants is based on an astonishing confusion between cause and effect.
To use the analogy of social media as the ‘water cooler conversation’ of the digital age - People don’t formulate the opinion that Bank A has great service, Politician B can be trusted, or [...]

Search and Market Research will converge. They will become indistinguishable from one another. We will arrive at a point where many products, services and content are created on a just-in-time basis. Exactly at the moment you realise you need it, the perfect music compilation, job offer, electronic device, documentary video, or dinner date will appear [...]